Marco Brandon Rossini Joins our Ambassador Team

For Marco Brandon Rossini, sport is more than a race, it’s how he looks for answers. From marathons to Ironman 70.3, his path now runs through triathlon, we asked him five questions about dreams, effort and his Italian roots.

The biggest dream

The finish line Marco is chasing isn’t a medal. It’s a fulfilling life.“To start on a path that leads to a fulfilling life. My experiences so far have been immensely gratifying, teaching me what I had to learn, when I had to be taught it.
”Triathlon is the latest step on that journey, and not by chance.“During physical fatigue, I can calm my thoughts and gain a mental clarity that I hardly find anywhere else. 
And there, in that moment of sweat and suffering, I am tranquil. I feel I unlock 100% of my potential and use it to answer the deep questions I have about how to live a purposeful life.”

Sacrifice? No, opportunity

“I don’t see it as a sacrifice, rather an opportunity. I feel privileged to have the chance to pursue my natural inclination for endurance. Sure, the training is demanding and the nutrition and recovery regimen is strict, but it doesn’t feel like a burden.”Marco shares almost every session on social media: the good, the bad and the ugly. What he shares least is the balance with everyday life.“Sometimes, to prepare for a long session, you have to give up staying out late, that extra drink, that extra slice of pizza. To me it’s only natural, mandatory even, if I hope to achieve my dreams.”Then he adds: “But I still despise having to wash all my bottles after a day of training.”

First ride on a TITICI

“It felt like it had weight. Not in a literal sense, but in a poignant way. You know you’re riding the latest evolution of something that started long before you were born, with countless hours poured into it.”
“Nobody does craftsmanship like Italians. And when that skill comes from generations devoted to performance, you just know the product will deliver. A smile came to my face when I saw it for the first time.”

What “High performance dreams” means

“It reflects my approach to just about everything. If I do something, I commit to it 100%. There is no 50%. That’s the high-performance part, but dreaming is the engine behind it all.”
“I never could have imagined ending up here, supported by storied, innovative companies that also dreamt and worked to bring their vision to life. Triathlon was a dream. Then I started working for it, and here we are.”

Why UYN and TITICI

“First of all, because I am Italian and I want to stay close to my roots and honor them. Second, because I was convinced by the amount of research they do. It really blew me away. I’m drawn to high performers, so it felt like a natural match.”

The journey continues

Total commitment, Italian roots and a dream as the engine: that’s what Marco brings to every start line. 
Follow his journey on Instagram: @marcobrandonrossini.