Happy birthday Titici! 60 years of Made in Italy innovation

December 22nd 2021: happy birthday Titici! 60 years of Made in Italy innovation

On December 22, 1961 TITICI was symbolically born. To celebrate 60 years of activity, we went back to the origins and we retraced the history of the glorious Italian brand together with the founder Alberto Pedrazzani.

On December 22, 1961 an all-Italian adventure began. A story of craftsmanship and innovation, of courage, passion and obstinacy. On that day, Alberto Pedrazzani puts down the welder and looks at his first frame: a tricycle for kids. He could not have known it yet, but just a few hours before Christmas, TITICI was being born.

The beginnings 

In Italy these were the years of the economic boom after the Second World War. Alberto Pedrazzani, born in 1937, works as an apprentice in a mechanical workshop in Castelnuovo d’Asola, in the province of Mantua. “A brand in Milan was looking for someone to weld the handlebars of their tricycles,” recalls the founder of TITICI. “When I heard about it, I looked for the brand at the Milan trade fair and made a deal with them. From handlebars, we moved on to full frames. I created my first tricycles and the first children’s bicycles.“.

Traditionally innovators 

Passionate about metalworking and specialized in braze welding, Pedrazzani has an open, curious and eclectic mind that leads him to anticipate the times by always looking for new solutions. It is therefore inevitable that the drive towards the future, the will to propose innovative and revolutionary products, become “character traits” also of the new TITICI creature. 

I got my license as a film operator, I attended specialization courses on metals and aerotechnical courses to understand propellers and electric motors. I attended international trade shows in search of the latest innovations. In 1964, I discovered electric welding and immediately introduced it to my company to increase the quality and strength of frames. I studied the models of other brands, not to copy them, but to develop better and unique frames to launch on the market. The goal was to win the competition, especially from Asian countries, through high quality and constant innovation. The motivation was often also practical: to guarantee me a way to support my five children“.

From the “Fuego” patent to one million frames 

It was also thanks to the support of the entire family that the company grew and business multiplied. In the 1980s, robotized welding increased productivity; in the early 1990s, the company, renamed Tecno Telai Ciclo (“In 1985, we put this name on the packaging of our tyre puncture repair kit. In 1995 it was shortened to TITICI” recalls Pedrazzani), reaches the production of one million frames per year, establishing itself among the largest European bike frame manufacturers. The dizzying growth is fueled by the strong demand for BMX bikes and the new mountain bikes, a sector in which TITICI is an undisputed excellence. 

The model I am most proud of, however, is the Fuego,” Pedrazzani explains. “It is a model patented in the early 1980s with a leaf spring suspension system that was absolutely innovative for the time. To make it, I was inspired by the suspension of farm wagons. The idea behind it is that greater driving comfort can be achieved by exploiting the deformation of materials. A concept that has been deepened in recent years by my son Matteo leading to the creation of the PAT system, the flat and ultra-thin top tube that has become the signature of every TITICI frame“.

Creators of the future: the bicycle atelier 

It is Matteo Pedrazzani himself, together with his brothers, who takes TITICI in the years 2000 into a new dimension: from the large serial production of bike frames to the handcrafted production of carbon frames, strictly tailored to the customer. Without forgetting the teachings of his father Alberto, inspired by his passion for the product and his desire to experiment, Matteo transforms the store of Castelnuovo d’Asola into an exclusive bicycle atelier. In 2007, TITICI launches for the first time in Italy the historic FieltyNine, the first 29″ MTB, setting a new trend. Since 2017, the brand is part of the Trerè Innovation group, a solid and important company from Mantua that contributes to the expansion of TITICI worldwide and gives continuity to the innovation process.

I see what the TITICI brand has become and I am very proud,” concludes Alberto Pedrazzani. “Thanks to Trerè Innovation, a Made in Italy product, handcrafted and innovative, can become known all over the world, gaining consensus and admiration.” In 60 years the frames have changed, but the values have always remained the same. Best wishes TITICI!

The initiatives for the 60 Years

To celebrate the 60 years of activity, TITICI has created in 2021 the VENTO Sessanta Anni model, a special edition characterized by the fascinating green coloring with chrome that ideally reconnects to the 60s. In the headquarters of Asola, moreover, is being completed a new show-room of 1000 square meters to display the entire collection, offer professional bikefitting services and support the customer in the definition of the model, geometries and colors best suited to its needs. The show-room is part of a renewal process of the entire headquarters and will be inaugurated during 2022.


Titici x luna rossa prada pirelli

F-DB02 x Luna Rossa Prada Pirelli, the TITICI Special Edition in three unique pieces. Join the auction to win yours!

Crafting the perfect bike is like creating the winning boat. It takes technology and passion, innovation and obsessive attention to detail. From the encounter between the excellence of cycling and sailing comes to life TITICI F-DB02 x LUNA ROSSA PRADA PIRELLI.

Together to make history
Exclusive and sophisticated, this model was handmade in Italy with custom graphics dedicated to the prestigious Luna Rossa Prada Pirelli team, the Challenger of Record of the 36th America’s Cup presented by PRADA. TITICI’s technology and performance support the Italian crew in a historic mission: to bring the oldest international sporting trophy to Italy for the first time.

Three bikes for three champions
The F-DB02 x LUNA ROSSA PRADA PIRELLI model has been produced in three pieces for the team director and skipper Max Sirena and the helmsmen James Spithill and Francesco Bruni. The three sailing champions have stamped their signatures on the frame and are using the bike in Auckland (New Zealand) as part of their athletic preparation for the PRADA Cup regattas. Winning the most important challenges is something that can only be achieved through the perfection of details.

Made in Italy performance and comfort
Light, essential and elegant, the F-DB02 x LUNA ROSSA PRADA PIRELLI model is the absolute synthesis of performance and comfort. The high-end carbon frame features the thinnest top tube in the world, just 8 millimetres – a patented technology (Plate Absorber Technology) that allows the F-DB02 frame to absorb up to 18% more vibrations than standard frames, without compromising the high torsional stiffness. The best riding feeling, with racing performance.

Join the auction on Charity Stars 
The F-DB02 x LUNA ROSSA PRADA PIRELLI model can be yours! Take part in the auction on Charity Stars platform and become the owner of the bike signed by James Spithill or Francesco Bruni. The auction starts Friday 22 January and will end on Monday 22 February with the announcement of the two winners. Don’t miss the chance to ride a unique, collectible bike.

SAVING OUR OCEAN

TITICI and Luna Rossa Prada Pirelli against plastic litter
Through the proceeds of the auction we support the project No Plastic in the Ocean promoted by One Ocean Foundation. Every euro raised will contribute to the collection of 2 kg of plastic waste that threatens the coasts of the Pacific Ocean. In collaboration with local organisations, such as Plastic Bank, the waste will be collected and reintroduced into the global manufacturing supply chain, thus encouraging the development of a local circular economy.

TITICI and Luna Rossa Prada Pirelli joined this project motivated by their sensitivity towards the serious problem of plastic litter. Plastic pollution is unfortunately present in all the seas of the world, it closely affects the activities of Luna Rossa Prada Pirelli and the Italian group Trerè Innovation, owner of the TITICI brand. For years Trerè Innovation has been promoting a sustainable production system that respects the seas and the environment. There is no planet B.

Technical specs

Custom frame: TITICI F-DB02 x LUNA ROSSA PRADA PIRELLI full carbon
Fork: TITICI DB02
Seatpost: Carbon Ti
Stem: Deda Elementi Superzero
Handlebar: Deda Elementi Superzero Carbon
Seatpost: Deda Elementi Superzero
Wheelset: Campagnolo Shamal Carbon
Groupset: Campagnolo Record 12s
Rear derailleur: Campagnolo Record 12s
Crankset: Campagnolo Record UT Carbon
Shifters: Campagnolo Record UT Carbon
Chain: Campagnolo Super Record
Sprocket: Campagnolo Super Record 12s
Brake system: Campagnolo 03 AFS 140mm / 160 mm
Saddle: Prologo
Tires: Pirelli P ZERO™
Handlebar Tape: Prologo


Biehler x il magistrale racing team

Rotterdam, The Netherlands

We are Biehler x Il Magistrale Racing Team, a young, talented, very ambitious and social team of fixed gear riders. We pride ourselves on being real team players, both on and off the bike. Together within the squad but also with our teams partners. The team was established at the end of 2015, with the NL Crit Series as our main proving ground. Over the past 4 years the team has grown and developed to become a major player in the international fixed gear scene. With race wins at the biggest international races and a domination of the NL Crit Series in 2018.

Why did you choose Titici:

Incredible handling and stiffness made our choice for riding Titici pretty easy! Titici made it possible for us to ride our fixed gear dream bike. Together we created the best geometry for each of our riders. We really like the feel of the top tube, it gives us the perfect control in high speed corners on street circuits. This is the perfect bike for us and feels like a tailored suit every time we ride on it!


The A-GR01 on the worlds tallest volcano

On the Ojos del Salado, you can touch the sky with your hands, after feasting your eyes on the marvels of untainted nature: salt flats, lagunas, flamingos. And it was here, on the world’s tallest active volcano (6,891m), on the border between Chile and Argentina, that Mirco Robaldo undertook his latest adventure on the TITICI A-GR01.

Mirco, 48, is the Travel&Mountain specialist, part of the management at Editoriale Domus Advertising, the publisher that’s also behind magazines such as Meridiani, Meridiani Montagne, Meridiani Cammini and the website montagna.tv. A true fanatic of mountain sports and cyclotourism, he chose our aluminium gravel bike to take on 360km across the Atacama desert, setting off from Caldera, a city on the Chilean Pacific coast to reach the small unmanned Murray refuge (4,550m above sea level). From there, he set off on foot to reach the volcano’s spectacular summit. His adventure began on 21 December and, accompanied by a couple of friends, he reached the summit of the Ojos del Salado on 2 January.

Exhausting?
“It was a challenging journey, but not awful. The torrid heat of the Atacama desert, one of the world’s driest, caught us off guard and forced us to cycle for an extra day, and to reprogramme our travelling time. The steep inclines put us to the test, too. On the bike, we totalled 5600m of elevation gain.”

Talk us through your itinerary.
“We left from Caldera, on the shores of the Pacific Ocean, and after five days we arrived at the first base camp at Laguna Verde, 4,300m above sea level. We stayed here to acclimatise for three days before getting back on the bikes and heading to the Atacama Camp 5,240m above sea level. However, the route was impassable this year due to excess sand. That’s why we left the bikes at the Murray refuge and continued on foot. Unfortunately, Marco and Grazia – my two adventure companions – were unable to reach the summit and stopped at 6,500m of altitude.”

How did you find the TITICI A-GR01?
“This was my first trip riding the TITICI A-GR01. I really liked it. I appreciated the versatility of its set-up. I reduced the stem length so I could sit more upright, and chose 47mm tyres and suspension forks to increase my comfort and avoid putting strain on the joints on the gravel sections. I also found the A-GR01 extremely easy to take apart and reassemble, a process that’s vital for transporting a bike by plane but that can often be long and complicated.”

Why did you choose an aluminium frame?
“Because it’s perfect for long adventures: it’s robust and easy to repair if anything goes wrong.”

How did you get set up for carrying equipment?
“A local company transported food and water to the two camps, Laguna Verde and Atacama. I took everything else with me on the bike: technical kit, walking boots, tent, sleeping bag, roll mat, down jacket for high altitudes, food and water. Basically, everything needed for a 14-day journey in the middle of nowhere. I wore basic trail running shoes for cycling with flat pedals, so that I didn’t have to take an extra pair of shoes specific to cycling. To carry everything, I attached a Thule universal rack to the front forks for carrying panniers. The bike is already set up for mounting rear racks, where I attached a Tubus rack. Both at the front and at the back I used Vaude bags and, finally, I attached a lighter bag to the handlebars. For water, in addition to two standard bottles, I added three bottle cages: one underneath the frame and two at the forks. This allowed me to carry five litres of water, although I still had to ask for more from the few cars that passed me on the way as, in the heat, I drank so much.”

Did you do the return journey on bikes, too?
“Our adventure was an independent journey in a place where there was very little – not even water for showering – where you had to make your own food, and put up and take down your own tent for sleeping. We did that for 14 days and after the summit we were so exhausted – especially mentally – that when two Chilean mountaineers we met on the way up offered us a lift, we accepted it. We loaded everything into their pick-up truck and went back to civilisation for a nice restorative shower.”


Luca Di Maggio

“You see that fine, elegant top tube – totally flat – and immediately realise you have in your hands the perfect surface for creating art.” Luca Di Maggio, a.k.a. Mr. Di Maggio, is a street artist in Milan and the face of the creative urban culture blossoming in cities around the world. His acrylic characters can be seen along the streets of Tel Aviv, among Brooklyn’s rooftops, on Milan’s crumbling walls, and on shutters and billboards.

Bringing them to life on a Flexy Gravel’s carbon frame was the beginning of a friendship that has drawn us into the world of metropolitan art. The custom frame became his canvas. With markers and spray paint, Mr.  Di Maggio has transformed a Titici bike into something even more unique: a moving work of art. The artist himself spends hours pedalling down streets around the world on his masterpiece.

How would you define your art?
“My creations are diaries, representations of a life that falls somewhere between dreams and reality. They’re a form of therapy that I perform on myself. My father was a judge, I studied law but then realised it wasn’t for me. I worked as a graphic designer, but felt the draw of physical shapes. Painting vast walls is an essential physical outlet for me.”

Just like cycling, which is a recurring theme in your work.
“Cycling is like painting: a relaxing way to blow off steam. Cycling and cyclists are a source of continuous inspiration, because each trip is a metaphor for life itself: you encounter difficult roads and endless climbs, but when you reach the top, the view is incredible. Cycling teaches us that all our efforts will be rewarded.”

Where did this “feeling” for Titici come from?
“I experienced immediate empathy with the brand and the people who work there. I’m an avid supporter of Made in Italy and Titici is one of the strongest examples of it in cycling. I have never had a carbon bike. The amazing shapes of the Flexy Gravel caught my attention right away. When I saw it I thought: it’s the perfect canvas.”

What did you choose to depict on the frame of your Flexy Gravel?
“It’s a representation of my personal experience, into which I have woven some general themes such as life and death. On the top tube and forks, I’ve painted my dog, who has been living with me for 17 years: we’ve grown old together. Then, I recreated my travels on the bike. There are trees because I’m a devoted environmentalist. I also drew my dad, who I lost some time ago, and the Pale di San Martino mountains where he took us on holiday: I like the idea of seeing his face as I ride. Down the seat tube I created a pattern made up of colourful balls. They look like sweets, to remind me to eat so I keep my energy up. Towards the hub you’ll see my classic faces, an element I’ve been creating for years, and scribbles, which I interpret as a symbol of freedom and allowing yourself to be carried by your emotions.”

Happy with the result?
“It took me almost a month to do and it was tiring. There were times I wanted to give it all up. But I’m really happy with the result. I think this Flexy Gravel has a really smart appearance.”

When do you go out on your Titici?
“Almost all the time. I have chosen not to have a car, the Flexy Gravel is my companion everywhere I go: on road or on gravel. I do about 400 km every week.”

Knowing the urban environment so well, what do you think about cycling in cities?
“Bikes are becoming increasingly prominent, they’re taking over urban spaces. This looks like a positive change: I see more cyclists, more cycle lanes, more happy people.”

At Titici, we’re proud of the chance we have to work with Mr.  Di Maggio. This collaboration has brought together the art of making bikes and the art of painting, in a collective love for unique projects.