SUNRISE BY BIKE
SUNRISE BY BIKE
A creative and artistic research lab deeply rooted in the outdoors and visual
culture.
Our ethos encapsulates the euphoria of exploration, the first breath of fresh air in the morning,
getting out on the bike early and witnessing this precious moment, seizing the day, embodied in
the mantra of “Rise and Shine” setting the tone for a day of boundless possibilities.
In our first collaboration with TITICI, we’ve transcended the ordinary to imbue the steel frame of
the Strada with a rendition of the sunrise. Each gradient stroke is meticulously derived from
photography, while playful holographic decals dance across the frame, akin to whimsical tattoos,
evoking a sense of joyous anticipation for the ride ahead.
The paintwork is an industry-first fusion of contemporary art photography techniques. The
gradients blend smoothly and, through the use of metallic paint and a velvety matte finish, the
bike becomes a tangible embodiment of a golden sky at dawn.
Illustrations and graphical elements are executed in a deeply textured and lustrous holographic
matte finish. These decals are embedded within the paint, acting as permanent signs and
“mementos” for every ride, at any time of the day.
Our choice of the TITICI Strada as the canvas for this collaboration reflects a reverence for the
enduring allure and timeless elegance of steel. It’s a testament to our commitment to infuse
modern storytelling and visual artistry into the fabric of cycling.
This release bridges the gap between off-the-shelf and bespoke, delivering a product that is
destined to leave the mark in contemporary cycling and fit perfectly within the narrative of Sunrise
by Bike.
Contact: lab@sunrisebybike.com
LIMITLESS CYCLING
LIMITLESS CYCLING
Sharing and living our common passion together
This has been the motto of Filip Sport cycling weeks and events for more than 16 years. In Italy, France, Spain, Portugal or Belgium … no region remains unexplored. Every year, new enthusiastic participants join and the Filip Sport Community grows.
Limitless Cycling is the continuation of this success story. The offer is expanded and challenges and limits are pushed.
LIVEOUT
LIVEOUT CUSTOM CYCLING ADVENTURES
LIVEOUT was born with the intention of making the experience of travelling by bike according to the customer’s needs.
We are made of bikes, travel experiences and people who with passion and dedication are committed to creating the best cycling experience across our beautiful country and we take it seriously, every trip the customer asks us for is our trip. We take care of all aspects by planning tracks, contacting hotels, creating extra-cycling and food and wine experiences.
We create bikepacking packages in complete autonomy of the traveller but with the LIVEOUT team as guardian angel. Our most popular areas are Lake Como, Lake Maggiore and Lake Garda, but we can cover the whole of Italy. Do you have a dream trip you want to realise? We’ll take care of it, you just have to tell us where your imagination can take you.
Photo Credits @federicovandone
COM.UNITI HOPPY RIDE - Torbole April 2024
First COM.UNITI Hoppy Ride!
Sun, fun, climb and beer, these are the ingredients of the first HOPPY RIDE organized at the TITICI & UYN BIKE STORE in Torbole. New TITICI direct sales point where you can discover with your own eyes the collection of innovative bikes and test them on the road. You find the shop in Via Giacomo Matteotti 10.
Credits @uby_cyclist @federico_pallanch
COM.UNITI - Sartoria Gravel Team 2024
TITICI x SARTORIA GRAVEL TEAM
TITICI and Sartoria Gravel Team together again to continue to bring some color to the gravel world.
For the 2023 season, the SGT team was equipped with a fleet of RELLI bikes customized with a combination of Sartoria Ciclistica‘s iconic colors and the iso-hyphen of the Larian triangle, where it was possible to discover the coordinates of some of the most magical climbs. The top tube features stylized graphics of the mountains of Lake Como and the motto ‘WE RIDE FOR COFFEE’’ close to the headset.
For the 2024 season, however, we let ourselves be inspired by the nineties style, such a great period for ourselves. We were all young, with long hair, the pouch bag was a trend, the dance music was at its peak though Gigi d’Agostino wasn’t already known. The fluo colors were inevitable and we could only start from here to create the new graphics for the RELLI frames.
The team has expanded to 5 members, coming from 3 different countries and for the first time will see among its ranks a girl, Terry “Thunder” Fremineur from Belgium.
The riders will participate in the main gravel competitions in Europe, with the aim of qualifying for the UCI world championships scheduled for early October in Flanders.
SGT 2024 roster 2024
ALESSANDRO TINO – ITALIA – @iamalessandrotino
DANIELE VALIANTE – ITALIA – @cyclico
FEDERICO VANDONE DELL’ACQUA – ITALIA – @federicovandone
EDDIE ELIAKIM – FRANCIA – @eddie_eliakim
TERRY FREMINEUR – BELGIO – @thunder_terry
TITICI MODEL: RELLI
Credits @federicovandone
COM.UNITI - Klara Fischnaller
BIO
Say hello to Klara, new TITICI COM.UNITI member. Klara is a cyclist from the north of Italy, South Tyrol. She lives in Merano so all the beautiful passes are around her: Passo Stelvio, Passo Rombo, the Dolomites and a lot more. After 2 years as professional cyclist in Belgium, now she loves to be outside riding up some mountain roads being on the bike for several hours. She chose to ride with the Vento model, because this model is the perfect bike for her and his adventures/training.
Titici Alloi AND, the AND is back!
After the success of ALL-IN AND, the anodizing process on TITICI aluminum returns by popular demand on the ALLOI model. To set up the complete bike, we decided to use a cassette and crankset handmade in Italy by INGRID. A perfect combination of Italian creativity and know-how!
The return of anodized
TITICI presents the AND version of ALLOI frame, which features an innovative anodizing treatment with silver ions in collaboration with GHA. Thanks to this patented technology, the frame becomes extraordinarily resistant to scratches and abrasion, guaranteeing almost total resistance to oxidation even in a marine environment. The ALLOI frame is the result of an exclusive collaboration with the Italian company DEDACCIAI, world leader in aluminium tubing. Characterized by hand-welding and integrated cable routing, this frame stands out for reliability and high stability. The new AND version enhances the strength properties that make ALLOI perfect for long adventures on dirt tracks and unpaved roads.
How it works
Thanks to a special treatment, the aluminium frame undergoes a profound surface transformation using the unique combination of anodic oxide and the noble metal Silver. As a result, a brand new material in created. The electrolytic process of anodizing causes an accelerated growth of the protective oxide layer on the aluminium. This treatment generates a new skin for the metal, characterized by very strong adhesion to the base. Silver ions seal the microporosity of the oxide, giving the surface of the frame unique properties.
The advantages
Compared to conventional painting, the AND frame has a lower weight, very high corrosion resistance and high surfaces hardness. This translates into extraordinary resistance to scratches, abrasion and wear. The coloring penetrates deeply and fixes itself in the oxide layer, guaranteeing almost infinite durability. Unlike traditional painting, no parts of the paint will detach as a result of shocks or vibrations thanks to the non-removable characteristics of the anodic oxide layer. Maintenance is easier as dirt cannot stick to the surface. Cleaning the frame after muddy or dusty ride in quick and easy.
New PAT.H. Anti-Vibration Technology
The ALLOI AND frame is realized with the top tube featuring the new PAT.H (Plate Absorber Technology Hydroformed) technology, derived from the patented PAT system available on TITICI carbon frames. The iconic shape with an oval section, which is thinner and flatter, increases the vibration damping capacity while maintaining high resistance and torsional rigidity. The top tube is given this shape through hydroforming, a technique also used in the production of sports cars that exploits the high pressure of liquids to create extremely reliable and resistant tubes. The benefits of PATH.H technology are superior stability and comfort combined with high performance. Vibrations generated by uneven terrain are absorbed by the frame structure and do not reach the rider’s arms, neck and back, the areas typically subjected to the most stress, thus leading to a greater feeling of well-being in the saddle over long distances.
ALLOI x INGRID LE – Handmade in Italy combination with INGRID components
INGRID is the fusion of different professionalisms of its creators; designers and engineers with 20 years of experience in product design and a great passion for 8 tubes. They design and produce bike drivetrains with the aim of offering a niche alternative, working on build quality, reliability and functionality. The use of materials leans towards machined aluminium, rediscovering the charm of the builders of the 80s/90s, but with current style and advanced research into structures and lightness. Features that match perfectly with the TITICI vision of the ALLOI AND project, created starting from custom Dedacciai tubes, hand-welded and anodized completely in Italy. To make this combination perfect, we chose the CRS-POP HARD ANODIZED crank with a good stiffness-weight ratio and reliable. This products is characterized by the “sponge structure” visible on the both sides, with special dots that create a pattern uses by one of the most important pop artist, Roy Lichtenstein. To complete the bike we add the INGRID 11-44 12v cassette.
HARD ANODIZATION (thick hard anodic oxidation) aims to give aluminium high resistance to wear and abrasion. This is a transformation of the surface of the crank arm into aluminium oxide and not just a surface coating. As a conversion, the layer that forms penetrates half inside and half grows outside the component, developing regularly over the entire surface of the piece, also giving it rough color and perfectly matches the anodization of the frame.
A perfect combination of Italian creativity and know-how!
VOICES - STERRATO Federico Pallanch
Through the VOICES posts, we want to give voice to our customers and their experiences with TITICI bicycles. The first entry is the Federico Pallanch’s voice and his STERRATO Tinge90.
“I am passionate about cycling and snacking. My physical shape is that of a panda but despite this, I like to spend many hours in the saddle. In fact, in my cycling experience I participated at many gravel competitions such as: The Traka 360, Tuscany Trail (twice), Rando Imperator, Nova Eroica, etc …What do you think is the right bike for you? I have asked myself this question several times, is it perhaps the fastest, lightest, most beautiful? What if it was just a vehicle that allows you to explore while guaranteeing excellent reliability and comfort? I went through the use of bicycles with aluminum and carbon frames, but without finding the right feeling for the type of gravel cycling I practice. Until the moment I decided to try a steel frame, specifically a DIRT made with Columbus LIFE tubing equipped with the PAT.P horizontal tube. While trying this bicycle I realized that ultimately this essentiality offered by steel was right for me. Getting on the saddle felt like I had always ridden it, right from the first stretches of dirt road I noticed a comfort that I had never experienced. From smoother terrain like Traka in Girona to rougher terrain like in Franciacorta, this bike is ready to tackle anything with the addition of a pinch of retro style that doesn’t hurt.”
#SteelisReal
COM.UNITI - @frenchgravel
BIO
Meet @frenchgravel . A cyclist, traveller, Fujifilm photographer, coffee lover and new TITICI COM.UNITI member who will be taking his new RALLY Special TI in Iridescent Purple around the French gravel trails and bike cafes for the next few months. Happy riding and have fun Mathieu!
Sam William Andrews Diary: #2 Badlands Granada -Spain
Jesse Yates and I embarked on this journey with a single goal at the beginning of the year: to win the pairs category and secure a spot in the top 10.
This race is infamous for its scorching heat, but we were fortunate to encounter storms and cooler temperatures, something we didn’t stress about, coming from the UK.
Our game plan was to maintain a consistent pace throughout the race. The start was intense, but we knew not everyone could sustain that speed. As night fell, we steadily overtook riders left and right, comfortably securing a position in the top 10 overall. We battled fiercely for the pairs position, sometimes wondering if first place was within reach.
Upon reaching Almería, we pushed hard up the climbs, creating a substantial gap between us and the pursuing pairs.
The last 100km proved to be the most grueling challenge I’ve ever faced. I experienced hallucinations, struggled to stay awake on my bike, and felt disoriented.
Crossing that finish line was an emotional triumph. We achieved our goal, rode efficiency, and the relief of finally completing this arduous journey was overwhelming.
See you out there!
