TITICI Sterrato GRX LE featuring Shimano

TITICI celebrates gravel cycling with the new limited-edition STERRATO: only 12 unique pieces available featuring the exclusive Shimano GRX Limited groupset

The Italian brand unveils its latest gravel creation: Columbus Life steel tubes, handmade in Italy, with PAT anti-vibration system. The first 12 pieces are made in collaboration with Shimano and painted by street artist Luca Di Maggio

Heritage and technology, art and Italian craftsmanship. TITICI celebrates gravel cycling with a unique initiative in collaboration with Shimano: the new STERRATO model made in special edition and equipped with the Limited version of the famous Shimano GRX groupset.

STERRATO GRX LE will be produced in just 12 pieces that will be hand-painted by Milanese street artist and gravel rider Luca Di Maggio, inspired by the motto “Ride TITICI around the world”. The fork of each model evokes a different country in the world, referring to the main cultural stylistic features. The first model is dedicated to Japan: Mount Fuji, the Rising Sun, the bonsai plant and the lotus flower stand out in red on a white background – the national colours.

New STERRATO – Steel a TITICI

The STERRATO project was born in 2018 from the desire to introduce a noble material, rich in cycling history, into the TITICI range: steel. These premises are at the basis of the “Made in Italy” collaboration with Columbus, the historic company from Caleppio di Settala (Milan), one of the biggest and most famous steel tubing manufacturer. STERRATO is handmade using Columbus Life tubes engineered exclusively for TITICI. The top tube, in particular, features the patented PAT (Plate Absorber Technology) system already used by the Italian brand in its carbon frames. The flat and thin shape of the tube helps reduce vibrations without compromising the frame’s stiffness and performance.

STERRATO is the sublime marriage between comfort, guaranteed by the steel and empowered by the PAT system, and performance written in the TITICI DNA. The result is a model with a vintage character featuring modern and sophisticated details, such as the integrated cable routing, the oversized head tube and the disc brakes. The perfect celebration of gravel cycling, a style that evokes the heroic cycling but constantly looks to future and innovation.

Shimano GRX Limited Edition groupset

Shimano delivered the first dedicated gravel components back in 2019 with Shimano GRX. Today, in cooperation with TITICI, Shimano releases GRX Limited. At its core, GRX Limited is the tried and true 11-speed mechanical GRX 800 series groupset, but the brushed and polished silver finish delivers a classy take on the quality, precision, and durability synonymous with GRX.

The special-edition STERRATO GLX LE will be available from October with 1×11-speed or 2×11-speed. The STERRATO model, with customer choice of set-up, will be available on the market from the same date.

A special location for the STERRATO GRX LE

The photographs for the launch campaign of the STERRATO GRX LE were taken in the stunning setting of the Parco Giardino Sigurtà, the nature park located in Valeggio sul Mincio, in the province of Verona, elected one of the most beautiful parks in Italy and Europe. The chosen location is the Laghetti Fioriti, surrounded by water lilies and Japanese maples. The oriental setting alludes to the landscapes of Japan, highlighting the refinement of the new STERRATO and Luca Di Maggio’s artistic creation.

Available starting in October, online and at TITICI retailers


Titici Relli, Gravel has a new shape

The Italian brand unveils its new gravel bike with the revolutionary AAT system (Arch Absorber Technology). The special arch shape of the seat tube further reduces vibrations, offering the highest combination of performance and comfort ever achieved

A racing soul in a revolutionary body shape. TITICI presents RELLI, the new full-carbon gravel bike designed to push the boundaries of offroad cycling performance. The pursuit of maximum speed, stability, comfort and riding fun has led to a radical reinterpretation of the gravel frame with the development of the innovative AAT (Arch Absorber Technology) system. The arched shape of the seat tube helps to reduce vibrations without the need for complex shock absorbers and without compromising the high stiffness of the frame, which translates into extraordinary performance.

RELLI is the natural evolution of the F-GR02 model of the Italian brand and joins the ALL-IN aluminium model in the gravel range, completing TITICI’s offer for gravel enthusiasts of all kinds: from demanding racing to adventurous bikepacking.

ARCH ABSORBER TECHNOLOGY – REDUCING VIBRATIONS, INCREASING PERFORMANCE

In 2017 TITICI was the first brand in the world to launch the PAT (Plate Absorber Technology) system, the translation to the most sophisticated engineering level of a simple intuition: the shape of the tubes and the deformation of the materials have significant influence on the comfort perceived by the rider. The flat and ultra-thin shape (only 8 millimetres) of the top tube featuring PAT technology makes it possible to absorb up to 19% more vibrations while maintaining torsional stiffness.

True to the same principle, TITICI engineers have continued development and designed the new AAT system (Arch Absorber Technology) which introduces a second vibration reduction element into the RELLI frame. The seat tube has been redesigned with a special arch shape that has the function of dampening shock impulses between the two nodes of the bottom bracket and the saddle. In this way, vibrations are not transmitted directly and immediately from the ground to the cyclist’s body.

The result is an even greater perception of comfort with an overall benefit in terms of performance. On uneven terrain, typical of gravel races, the body is less fatigued: the cyclist can push to the maximum for longer.

STABLE AND RESPONSIVE

Compared to the F-GR02, the RELLI’s rear end has also been completely redesigned. Lowered seat stays (the junction with the seat tube is 30 millimetres lower than the top tube) provide greater stability on dirt roads and high responsiveness. The rear triangle and the fork are designed to accommodate wide tyres, up to 700x42c, without annoying mud accumulation.

INTERNAL CABLE ROUTING

RELLI’s front end was developed from VENTO, the road frame designed to combine aerodynamics and lightness. The oversized head tube (cross-section measures 1 1/2″ instead of the traditional 1 1/8″) provides stability and steering precision, even on the most demanding sections, and allows internal cable routing for a clean and aerodynamic design.

MADE TO MEASURE IN ITALY

The RELLI frame is made of ultra-high modulus carbon fibers using PBW (Progressive Bandage Workmaship) wrapping technique with slow resins. This process makes it possible to create frames that are perfect to the millimetre, starting from the cyclist’s anthropometric measurements and biomechanical analysis. Each RELLI bike is unique, totally customised in its geometry and colors: the ideal partner for the cyclist and at the same time the expression of his character, according to the TITICI philosophy of exclusivity. The entire production process is carried out in Italy, from design and engineering to the creation of the frames and the assembly of the final product.

Available soon, online and at the TITICI retailers.


Titici presents All-in And

Titici presents All-in And: the new gravel frame featuring ultra-resistant anodizing treatment and silver ions.

The Italian brand will unveil at Cyclingworld Düsseldorf (Germany, 18-20 March) the AND version of its ALL-IN aluminium frame, featuring special anodizing treatment: extraordinarily resistant to scratches, abrasion and wear.

Beautiful things last forever. TITICI presents the AND version of its ALL-IN frame, which features an innovative anodizing treatment with silver ions. Thanks to this patented technology, the frame becomes extraordinarily resistant to scratches and abrasion, guaranteeing almost total resistance to oxidation even in a marine environment.

The ALL-IN frame is the result of an exclusive collaboration with the Italian company DEDACCIAI, world leader in aluminium tubing. Characterised by hand-welding and integrated cable routing, this frame stands out for reliability and high stability. The new AND version enhances the strength properties that make ALL-IN perfect for long adventures on dirt tracks and unpaved roads.

HOW IT WORKS

Thanks to a special treatment, the aluminium frame undergoes a profound surface transformation using the unique combination of anodic oxide and the noble metal Silver. As a result, a brand new material is created.

The electrolytic process of anodizing causes an accelerated growth of the protective oxide layer on the aluminium. This treatment generates a new skin for the metal, characterised by very strong adhesion to the base. Silver ions seal the microporosity of the oxide, giving the surface of the frame unique properties.

THE ADVANTAGES

Compared to conventional painting, the AND frame has a lower weight, very high corrosion resistance and high surface hardness. This translates into extraordinary resistance to scratches, abrasion and wear.

The colouring penetrates deeply and fixes itself in the oxide layer, guaranteeing almost infinite durability. Unlike traditional painting, no parts of the paint will detach as a result of shocks or vibrations thanks to the non-removable characteristics of the anodic oxide layer.

Maintenance is easier as dirt cannot stick to the surface. Cleaning the frame after a muddy or dusty ride is quick and easy.

WORLD PREMIERE AT CYCLINGWORLD DÜSSELDORF FROM 18 TO 20 MARCH

The ALL-IN frame in the AND version will be presented in absolute preview at Cyclingworld Europe (inside the stand of the TITICI dealer La Bici), the prestigious show for finest bike culture to be held from March 18 to 20 in Düsseldorf (Germany). This treatment can be ordered immediately for ALL-IN frames in Apex, Grx and Rival Axs versions.


Happy birthday Titici! 60 years of Made in Italy innovation

December 22nd 2021: happy birthday Titici! 60 years of Made in Italy innovation

On December 22, 1961 TITICI was symbolically born. To celebrate 60 years of activity, we went back to the origins and we retraced the history of the glorious Italian brand together with the founder Alberto Pedrazzani.

On December 22, 1961 an all-Italian adventure began. A story of craftsmanship and innovation, of courage, passion and obstinacy. On that day, Alberto Pedrazzani puts down the welder and looks at his first frame: a tricycle for kids. He could not have known it yet, but just a few hours before Christmas, TITICI was being born.

The beginnings 

In Italy these were the years of the economic boom after the Second World War. Alberto Pedrazzani, born in 1937, works as an apprentice in a mechanical workshop in Castelnuovo d’Asola, in the province of Mantua. “A brand in Milan was looking for someone to weld the handlebars of their tricycles,” recalls the founder of TITICI. “When I heard about it, I looked for the brand at the Milan trade fair and made a deal with them. From handlebars, we moved on to full frames. I created my first tricycles and the first children’s bicycles.“.

Traditionally innovators 

Passionate about metalworking and specialized in braze welding, Pedrazzani has an open, curious and eclectic mind that leads him to anticipate the times by always looking for new solutions. It is therefore inevitable that the drive towards the future, the will to propose innovative and revolutionary products, become “character traits” also of the new TITICI creature. 

I got my license as a film operator, I attended specialization courses on metals and aerotechnical courses to understand propellers and electric motors. I attended international trade shows in search of the latest innovations. In 1964, I discovered electric welding and immediately introduced it to my company to increase the quality and strength of frames. I studied the models of other brands, not to copy them, but to develop better and unique frames to launch on the market. The goal was to win the competition, especially from Asian countries, through high quality and constant innovation. The motivation was often also practical: to guarantee me a way to support my five children“.

From the “Fuego” patent to one million frames 

It was also thanks to the support of the entire family that the company grew and business multiplied. In the 1980s, robotized welding increased productivity; in the early 1990s, the company, renamed Tecno Telai Ciclo (“In 1985, we put this name on the packaging of our tyre puncture repair kit. In 1995 it was shortened to TITICI” recalls Pedrazzani), reaches the production of one million frames per year, establishing itself among the largest European bike frame manufacturers. The dizzying growth is fueled by the strong demand for BMX bikes and the new mountain bikes, a sector in which TITICI is an undisputed excellence. 

The model I am most proud of, however, is the Fuego,” Pedrazzani explains. “It is a model patented in the early 1980s with a leaf spring suspension system that was absolutely innovative for the time. To make it, I was inspired by the suspension of farm wagons. The idea behind it is that greater driving comfort can be achieved by exploiting the deformation of materials. A concept that has been deepened in recent years by my son Matteo leading to the creation of the PAT system, the flat and ultra-thin top tube that has become the signature of every TITICI frame“.

Creators of the future: the bicycle atelier 

It is Matteo Pedrazzani himself, together with his brothers, who takes TITICI in the years 2000 into a new dimension: from the large serial production of bike frames to the handcrafted production of carbon frames, strictly tailored to the customer. Without forgetting the teachings of his father Alberto, inspired by his passion for the product and his desire to experiment, Matteo transforms the store of Castelnuovo d’Asola into an exclusive bicycle atelier. In 2007, TITICI launches for the first time in Italy the historic FieltyNine, the first 29″ MTB, setting a new trend. Since 2017, the brand is part of the Trerè Innovation group, a solid and important company from Mantua that contributes to the expansion of TITICI worldwide and gives continuity to the innovation process.

I see what the TITICI brand has become and I am very proud,” concludes Alberto Pedrazzani. “Thanks to Trerè Innovation, a Made in Italy product, handcrafted and innovative, can become known all over the world, gaining consensus and admiration.” In 60 years the frames have changed, but the values have always remained the same. Best wishes TITICI!

The initiatives for the 60 Years

To celebrate the 60 years of activity, TITICI has created in 2021 the VENTO Sessanta Anni model, a special edition characterized by the fascinating green coloring with chrome that ideally reconnects to the 60s. In the headquarters of Asola, moreover, is being completed a new show-room of 1000 square meters to display the entire collection, offer professional bikefitting services and support the customer in the definition of the model, geometries and colors best suited to its needs. The show-room is part of a renewal process of the entire headquarters and will be inaugurated during 2022.


Titici x luna rossa prada pirelli

F-DB02 x Luna Rossa Prada Pirelli, the TITICI Special Edition in three unique pieces. Join the auction to win yours!

Crafting the perfect bike is like creating the winning boat. It takes technology and passion, innovation and obsessive attention to detail. From the encounter between the excellence of cycling and sailing comes to life TITICI F-DB02 x LUNA ROSSA PRADA PIRELLI.

Together to make history
Exclusive and sophisticated, this model was handmade in Italy with custom graphics dedicated to the prestigious Luna Rossa Prada Pirelli team, the Challenger of Record of the 36th America’s Cup presented by PRADA. TITICI’s technology and performance support the Italian crew in a historic mission: to bring the oldest international sporting trophy to Italy for the first time.

Three bikes for three champions
The F-DB02 x LUNA ROSSA PRADA PIRELLI model has been produced in three pieces for the team director and skipper Max Sirena and the helmsmen James Spithill and Francesco Bruni. The three sailing champions have stamped their signatures on the frame and are using the bike in Auckland (New Zealand) as part of their athletic preparation for the PRADA Cup regattas. Winning the most important challenges is something that can only be achieved through the perfection of details.

Made in Italy performance and comfort
Light, essential and elegant, the F-DB02 x LUNA ROSSA PRADA PIRELLI model is the absolute synthesis of performance and comfort. The high-end carbon frame features the thinnest top tube in the world, just 8 millimetres – a patented technology (Plate Absorber Technology) that allows the F-DB02 frame to absorb up to 18% more vibrations than standard frames, without compromising the high torsional stiffness. The best riding feeling, with racing performance.

Join the auction on Charity Stars 
The F-DB02 x LUNA ROSSA PRADA PIRELLI model can be yours! Take part in the auction on Charity Stars platform and become the owner of the bike signed by James Spithill or Francesco Bruni. The auction starts Friday 22 January and will end on Monday 22 February with the announcement of the two winners. Don’t miss the chance to ride a unique, collectible bike.

SAVING OUR OCEAN

TITICI and Luna Rossa Prada Pirelli against plastic litter
Through the proceeds of the auction we support the project No Plastic in the Ocean promoted by One Ocean Foundation. Every euro raised will contribute to the collection of 2 kg of plastic waste that threatens the coasts of the Pacific Ocean. In collaboration with local organisations, such as Plastic Bank, the waste will be collected and reintroduced into the global manufacturing supply chain, thus encouraging the development of a local circular economy.

TITICI and Luna Rossa Prada Pirelli joined this project motivated by their sensitivity towards the serious problem of plastic litter. Plastic pollution is unfortunately present in all the seas of the world, it closely affects the activities of Luna Rossa Prada Pirelli and the Italian group Trerè Innovation, owner of the TITICI brand. For years Trerè Innovation has been promoting a sustainable production system that respects the seas and the environment. There is no planet B.

Technical specs

Custom frame: TITICI F-DB02 x LUNA ROSSA PRADA PIRELLI full carbon
Fork: TITICI DB02
Seatpost: Carbon Ti
Stem: Deda Elementi Superzero
Handlebar: Deda Elementi Superzero Carbon
Seatpost: Deda Elementi Superzero
Wheelset: Campagnolo Shamal Carbon
Groupset: Campagnolo Record 12s
Rear derailleur: Campagnolo Record 12s
Crankset: Campagnolo Record UT Carbon
Shifters: Campagnolo Record UT Carbon
Chain: Campagnolo Super Record
Sprocket: Campagnolo Super Record 12s
Brake system: Campagnolo 03 AFS 140mm / 160 mm
Saddle: Prologo
Tires: Pirelli P ZERO™
Handlebar Tape: Prologo


Biehler x il magistrale racing team

Rotterdam, The Netherlands

We are Biehler x Il Magistrale Racing Team, a young, talented, very ambitious and social team of fixed gear riders. We pride ourselves on being real team players, both on and off the bike. Together within the squad but also with our teams partners. The team was established at the end of 2015, with the NL Crit Series as our main proving ground. Over the past 4 years the team has grown and developed to become a major player in the international fixed gear scene. With race wins at the biggest international races and a domination of the NL Crit Series in 2018.

Why did you choose Titici:

Incredible handling and stiffness made our choice for riding Titici pretty easy! Titici made it possible for us to ride our fixed gear dream bike. Together we created the best geometry for each of our riders. We really like the feel of the top tube, it gives us the perfect control in high speed corners on street circuits. This is the perfect bike for us and feels like a tailored suit every time we ride on it!


The A-GR01 on the worlds tallest volcano

On the Ojos del Salado, you can touch the sky with your hands, after feasting your eyes on the marvels of untainted nature: salt flats, lagunas, flamingos. And it was here, on the world’s tallest active volcano (6,891m), on the border between Chile and Argentina, that Mirco Robaldo undertook his latest adventure on the TITICI A-GR01.

Mirco, 48, is the Travel&Mountain specialist, part of the management at Editoriale Domus Advertising, the publisher that’s also behind magazines such as Meridiani, Meridiani Montagne, Meridiani Cammini and the website montagna.tv. A true fanatic of mountain sports and cyclotourism, he chose our aluminium gravel bike to take on 360km across the Atacama desert, setting off from Caldera, a city on the Chilean Pacific coast to reach the small unmanned Murray refuge (4,550m above sea level). From there, he set off on foot to reach the volcano’s spectacular summit. His adventure began on 21 December and, accompanied by a couple of friends, he reached the summit of the Ojos del Salado on 2 January.

Exhausting?
“It was a challenging journey, but not awful. The torrid heat of the Atacama desert, one of the world’s driest, caught us off guard and forced us to cycle for an extra day, and to reprogramme our travelling time. The steep inclines put us to the test, too. On the bike, we totalled 5600m of elevation gain.”

Talk us through your itinerary.
“We left from Caldera, on the shores of the Pacific Ocean, and after five days we arrived at the first base camp at Laguna Verde, 4,300m above sea level. We stayed here to acclimatise for three days before getting back on the bikes and heading to the Atacama Camp 5,240m above sea level. However, the route was impassable this year due to excess sand. That’s why we left the bikes at the Murray refuge and continued on foot. Unfortunately, Marco and Grazia – my two adventure companions – were unable to reach the summit and stopped at 6,500m of altitude.”

How did you find the TITICI A-GR01?
“This was my first trip riding the TITICI A-GR01. I really liked it. I appreciated the versatility of its set-up. I reduced the stem length so I could sit more upright, and chose 47mm tyres and suspension forks to increase my comfort and avoid putting strain on the joints on the gravel sections. I also found the A-GR01 extremely easy to take apart and reassemble, a process that’s vital for transporting a bike by plane but that can often be long and complicated.”

Why did you choose an aluminium frame?
“Because it’s perfect for long adventures: it’s robust and easy to repair if anything goes wrong.”

How did you get set up for carrying equipment?
“A local company transported food and water to the two camps, Laguna Verde and Atacama. I took everything else with me on the bike: technical kit, walking boots, tent, sleeping bag, roll mat, down jacket for high altitudes, food and water. Basically, everything needed for a 14-day journey in the middle of nowhere. I wore basic trail running shoes for cycling with flat pedals, so that I didn’t have to take an extra pair of shoes specific to cycling. To carry everything, I attached a Thule universal rack to the front forks for carrying panniers. The bike is already set up for mounting rear racks, where I attached a Tubus rack. Both at the front and at the back I used Vaude bags and, finally, I attached a lighter bag to the handlebars. For water, in addition to two standard bottles, I added three bottle cages: one underneath the frame and two at the forks. This allowed me to carry five litres of water, although I still had to ask for more from the few cars that passed me on the way as, in the heat, I drank so much.”

Did you do the return journey on bikes, too?
“Our adventure was an independent journey in a place where there was very little – not even water for showering – where you had to make your own food, and put up and take down your own tent for sleeping. We did that for 14 days and after the summit we were so exhausted – especially mentally – that when two Chilean mountaineers we met on the way up offered us a lift, we accepted it. We loaded everything into their pick-up truck and went back to civilisation for a nice restorative shower.”


Luca Di Maggio

“You see that fine, elegant top tube – totally flat – and immediately realise you have in your hands the perfect surface for creating art.” Luca Di Maggio, a.k.a. Mr. Di Maggio, is a street artist in Milan and the face of the creative urban culture blossoming in cities around the world. His acrylic characters can be seen along the streets of Tel Aviv, among Brooklyn’s rooftops, on Milan’s crumbling walls, and on shutters and billboards.

Bringing them to life on a Flexy Gravel’s carbon frame was the beginning of a friendship that has drawn us into the world of metropolitan art. The custom frame became his canvas. With markers and spray paint, Mr.  Di Maggio has transformed a Titici bike into something even more unique: a moving work of art. The artist himself spends hours pedalling down streets around the world on his masterpiece.

How would you define your art?
“My creations are diaries, representations of a life that falls somewhere between dreams and reality. They’re a form of therapy that I perform on myself. My father was a judge, I studied law but then realised it wasn’t for me. I worked as a graphic designer, but felt the draw of physical shapes. Painting vast walls is an essential physical outlet for me.”

Just like cycling, which is a recurring theme in your work.
“Cycling is like painting: a relaxing way to blow off steam. Cycling and cyclists are a source of continuous inspiration, because each trip is a metaphor for life itself: you encounter difficult roads and endless climbs, but when you reach the top, the view is incredible. Cycling teaches us that all our efforts will be rewarded.”

Where did this “feeling” for Titici come from?
“I experienced immediate empathy with the brand and the people who work there. I’m an avid supporter of Made in Italy and Titici is one of the strongest examples of it in cycling. I have never had a carbon bike. The amazing shapes of the Flexy Gravel caught my attention right away. When I saw it I thought: it’s the perfect canvas.”

What did you choose to depict on the frame of your Flexy Gravel?
“It’s a representation of my personal experience, into which I have woven some general themes such as life and death. On the top tube and forks, I’ve painted my dog, who has been living with me for 17 years: we’ve grown old together. Then, I recreated my travels on the bike. There are trees because I’m a devoted environmentalist. I also drew my dad, who I lost some time ago, and the Pale di San Martino mountains where he took us on holiday: I like the idea of seeing his face as I ride. Down the seat tube I created a pattern made up of colourful balls. They look like sweets, to remind me to eat so I keep my energy up. Towards the hub you’ll see my classic faces, an element I’ve been creating for years, and scribbles, which I interpret as a symbol of freedom and allowing yourself to be carried by your emotions.”

Happy with the result?
“It took me almost a month to do and it was tiring. There were times I wanted to give it all up. But I’m really happy with the result. I think this Flexy Gravel has a really smart appearance.”

When do you go out on your Titici?
“Almost all the time. I have chosen not to have a car, the Flexy Gravel is my companion everywhere I go: on road or on gravel. I do about 400 km every week.”

Knowing the urban environment so well, what do you think about cycling in cities?
“Bikes are becoming increasingly prominent, they’re taking over urban spaces. This looks like a positive change: I see more cyclists, more cycle lanes, more happy people.”

At Titici, we’re proud of the chance we have to work with Mr.  Di Maggio. This collaboration has brought together the art of making bikes and the art of painting, in a collective love for unique projects.